This legal service can save your business big time.

It’s a tremendous challenge to build and operate a business. Most owners initially focus on protecting physical things like buildings or vehicles. Unfortunately, that can mean protection of your intellectual property (IP) can get put on the backburner.

Trademarks are often an essential piece of a business’s IP, and their standing should be reviewed periodically. But how do you acquire a trademark to begin with? What’s the process that leads to a registered trademark? And what else is important to keep in mind regarding trademarks?

What is a trademark?

A trademark is any symbol, word, name, slogan, etc., that identifies your business, product, or service. The most effective trademarks quickly and clearly differentiate your offerings from those of other businesses.

It’s a legal protection which ensures that other businesses can’t get away with creating something that confuses their product with your own. As such, trademark law helps to protect not only your business, but also your customers, by helping to further distinguish what you offer compared to your competition.

What can a trademark lawyer do for my business?

If you don’t currently have a trademark, we encourage you to connect with us at your earliest convenience. In addition to protection and consumer clarity of your brand, there are several other benefits to having a trademark lawyer in your corner.

The process for acquiring a trademark can be tedious. Many smaller companies don’t file a trademark early on, for a variety of reasons. Claiming your trademark early on will give your business an additional level of credibility. 

Adding legitimacy to your brand will pay dividends in the future, including the peace of mind that comes with knowing your brand is protected.

What legal services are involved?

When pursuing a federal trademark, Vivid IP has a scope of experience that allows us to deliver and defend in every corner of trademark law. 

Our expertise includes:

• Trademark Counseling for New Brands & Rebrands

• Trademark Clearance Searches (Preliminary & Comprehensive)

• Trademark Watches

• Trademark Registration

• Advertising Review

• Brand Guidelines

Make sure your business—and your intellectual property—gets the protection and security it deserves. If you want to learn more about what goes into trademark processes, we’re happy to walk you through it. Drop us a line here, and we’ll be in touch to talk about the next steps in securing your brand.