StokeSignals Feature: We Like This Competitor’s Brand; Can We Do Something Similar?
Imitation may be the sincerest form of flattery, but it doesn’t do much in terms of making your brand stand out. In fact, choosing a brand name that’s “inspired” by a similar one can not only result in confusion on the part of consumers, it can also lead to trademark registration refusals from the USPTO—or an infringement lawsuit.
Vivid IP branding partner StokeSignals recently explored how to approach brand naming in a way that doesn’t land similar name choices in hot water with a competitor.
Read their full article after the jump below!
