Read the latest news about the industry and the Vivid IP Law Group. Here we share news and insights in the world of trademarks, copyrights, entertainment law, patents, IP enforcement & litigation, licensing & IP transactions, IP optimizations, and general news from our team. If there is a topic you would like us to cover please feel free to reach out.
Imitation may be the sincerest form of flattery, but it doesn’t do much in terms of making your brand stand out. In fact, choosing a brand name that’s “inspired” by a similar one can not only result in confusion on the part of consumers, it can also lead to trademark registration refusals from the USPTO—or an infringement lawsuit.
Read MoreA key component of survival in our digital world is a strong trademark that commands consumer attention. Without a powerful brand, your company will wither into obscurity. But with a strong trademark, your company will thrive and command consumer attention.
Read MoreBuilding an effective brand requires both creativity and security — which is why an essential to the branding process is choosing a name that can be trademarked.
Read MoreIn today’s rapidly growing marijuana industry, where new cannabis companies and products are emerging daily, existing cannabis companies are taking action to protect their brands.
Read MoreVivid IP believes in protecting and enforcing every aspect of a brand's intellectual property. For us, that now includes our freshly-registered tagline: DARE TO DREAM.
Read MoreOn behalf of the entire team, we are excited to announce our transformation from Sperry IP Law to Vivid IP with clients, supporters, family and friends. We look forward to continuing to grow our practice of protecting your original works as if they were our own, with unmatched passion, tenacity, expertise — and this time, with a new name.
Read More
