Building new tools to adjust to pandemic-era needs means seeing new intellectual property in the healthcare industry—and that includes possible investments in developing custom healthcare software.

PublicationsAlex AronJuly 14, 2020patents, software, tech IP, Intellectual Property, Alex J Aron

StokeSignals Feature: What Makes a Strong Trademark?

Building an effective brand requires both creativity and security — which is why an essential to the branding process is choosing a name that can be trademarked.

PublicationsAudrey M. DunkleyJuly 7, 2020stokesignals, Marcy Sperry, Trademarks, Branding

Ten Reasons to Register Your Trademark

The most valuable intangible asset of a company is its trademark—it accounts for about one-third of corporate value.

Three of the Most Interesting Intellectual Property Lawsuits

Of all the areas of practice in the legal field, intellectual property has proved to be one of the most volatile. Ideas, after all, are intangible until you develop them into something you can perform, touch, sell, consume, or operate.

PublicationsAudrey M. DunkleyMay 7, 2020lawsuits, IP, litigation, Intellectual Property

Entertaining Ourselves During Quarantine

One of the most powerful tools for processing and coping with real-life events can be the simple enjoyment of someone else’s creative ideas.

PublicationsAudrey M. DunkleyMay 5, 2020entertainment, quarantine, Vivid IP

How Do I Register a Trademark?

Having the proper trademarks registered with the federal government can save you a great deal of problems and hassle. Here, we’ll take a look at the basics of how to make that happen.

PublicationsAudrey M. DunkleyApril 29, 2020Trademarks, Registered Trademark, Vivid IP

Brewing Better Decisions with Trademarks

Brewery: A place we go not only to try the latest craft beer styles, but to gather with friends and family to pour into our local businesses. The year 2019 found almost 7,500 active breweries in the United States, an increase of over 1,000 from the prior year.

PublicationsJohn BrinsonApril 16, 2020Trademarks, breweries, small businesses, COVID-19

Music is Not Canceled

The COVID-19 lockdown has not canceled music altogether. In fact, a new kind of “couch party” rave culture has taken hold of the electronic music industry.

PublicationsMelissa CastroApril 9, 2020music, EDM, COVID-19, entertainment

Vivid IP Founder Marcy Sperry Profiled in The Atlantan's "Dynamic Women" Feature

This month, Founder Marcy Sperry is one of many incredible Atlanta entrepreneurs in the “Dynamic Women” feature for The Atlantan.

PublicationsAudrey M. DunkleyApril 6, 2020Marcy Sperry, The Atlantan, Dynamic Women, Vivid IP

Demystifying Trademarks and Protecting Your Brand in the Cannabis Industry

In today’s rapidly growing marijuana industry, where new cannabis companies and products are emerging daily, existing cannabis companies are taking action to protect their brands.

PublicationsMelissa CastroFebruary 24, 2020Cannabis, Trademarks, Branding, IP