On any given day at a football practice at Sanford Stadium, home of the UGA Bulldog football team, starting quarterback Jake Fromm is photographed. His image, however, is not his own, but the property of the National Collegiate Athletic Association (NCAA), a nonprofit organization that regulates student athletes and athletic conferences across the country. Should Fromm decide to publicly endorse a new product on his Instagram page, a social media account that is specifically attached to his identity as an NCAA athlete, he would forgo his amateur status and endanger his college career.
Read More
